For the first time, more than half of all internet traffic isn't human
For the first time, more than half of all internet traffic isn't human.
Cloudflare just put a number on it: 57.5% bots, 42.5% people. CEO Matthew Prince expected this crossover in 2027. It showed up a year early.
Everyone's reading this as a milestone to mourn. I read it as a deadline.
The whole grammar of the web — pages, layouts, fonts, ads — assumes a person on the other end. That assumption just became the minority case. GEO is now more important than ever.
Building Sparkonomy, I already feel it — some integrations we design now assume the first visitor isn't a person. It's something acting on their behalf.
The web isn't becoming less human. It's becoming increasingly mediated by software acting on behalf of humans.